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Why Building Customer Relationships Is Key

WEXO
Why Building Customer Relationships Is Key

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Why Building Customer Relationships Is Key
WEXO

Why Building Customer Relationships Is Key

Discover how small businesses can build loyal customers with Wexo’s simple loyalty solution.

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5 reasons why no entrepreneur should ignore loyalty programs
WEXO

5 reasons why no entrepreneur should ignore loyalty programs

Loyalty programs are no longer just about discounts. Find out how they can increase your sales, gain valuable data,...

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How to Earn Bitcoin Back on Every Purchase? Wexo Launches Cashback for 850+ Online Stores

How to Earn Bitcoin Back on Every Purchase? Wexo Launches Cashb...

Discover Wexo’s new feature – Bitcoin cashback. Shop at over 850 online stores across Central Europe and the Balkan...

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In today’s crowded market, it’s no longer enough to attract one-time visitors — real growth comes from retaining loyal customers. Statistics show that just a 5% increase in customer retention can lead to at least a 25% increase in company profit. Additionally, 71% of consumers consider loyalty program membership a "critical part" of their relationship with a brand.

Beyond the financial perspective, loyal customers bring emotional value — customers with a strong emotional connection to a brand have up to 306% higher lifetime value compared to those without such a bond. Furthermore, 83% of consumers say that rewards program membership influences their decision to repurchase from the same brand.


 

Inspiration from Big Players

 

Many of the world’s most successful companies build their loyalty programs using vast databases and customer segmentation:

Starbucks Rewards: Offers premium tiers (Green/Gold), exclusive deals, and early access to new items. Members spend up to 30% more than non-members.

Amazon Prime: With a membership fee, it provides fast delivery, video streaming, and special discounts. More than 200 million subscribers contribute to a 20% increase in average customer revenue.

Sephora Beauty Insider: A three-tier system (Insider/VIB/ROUGE) that rewards members with points per purchase and exclusive events. Members generate 80% of the brand’s total revenue.

These programs benefit from proprietary IT systems and massive data budgets — smaller businesses often lack the resources to develop and maintain such systems.


 

Our Solution: Wexo Loyalty Program for SMEs

Wexo delivers a plug & play loyalty program that empowers small and medium businesses to immediately compete with large retail chains:

1. Easy Implementation
– No need for your own hardware or IT team – the wPOS terminal works directly on a mobile device.
– Registration takes just 2 minutes.

2. Shared Partner Network
– Your customers can earn rewards not only with you but also in other Wexo network locations.
– Access to thousands of active Bitcoin enthusiasts via the app.

3. Transparent Statistics and Data
– Detailed analytics on visits, revenue, as well as last visit data and spend amount per customer.
– Contact details (email, SMS) enable accurate remarketing campaigns.

4. Motivational Rewards in BTC
– Bitcoin Cashback creates strong emotional ties – up to 57% of consumers spend more with brands that offer meaningful loyalty programs.
– Earn 10% commission from Cashback purchases made by your registered customers at other Wexo partners.

5. Flexible Marketing Tools
– Access to customer data – last visit, spend amount, and contact info (email/SMS) — allows you to communicate with precision and boost retention.


 

Final Word & Call to Action

Build strong relationships with your customers through Wexo, increase their loyalty, and benefit from every purchase — not just from your own business, but also from the entire partner ecosystem.